VIF Task

For the rest of this semester vi are working inside the record project.

I am working with VIF and someone is working with Telenor.

About the Record Project: Record(2007-2010) is a reasearch project targenting online communities. In particular where users share and experience audiovisual content. Record aims to provide knowledge and methologies to inprove devolopment of online community products and services.

Read more: www.recordproject.org/design

VIF Designbrief: Explore potentials in social web-based capaign applications for VIF. It should be limited in time, based around a specific event, activity or target audience and have a specific goal or purpose.

Task description:
By looking at the time before, during and after a football season I want to explore how a web-based campaign can get more supporters to come to VIF-matches.

Target group:
Supporters of the main football supporters; half supporters
(girlfriend, wife, friends, mom, parents, grandparents)

Problem area:
How can we make football more engaging and personal for beginners?

Goal:
To get more football supporters to attend matches and be more involved in theire team.

We made 30 ideacards with a iconic picture and a text describing the idea. I choose 12 ideas to upload into the Living Lab who is a place where football supporters rate and comment owr ideas.

Here are the ideas I put into Living Lab: